If you dig deeper into the numbers, you can engineer more purchases—and greater customer loyalty, too
Tag Archives: continuous commerce
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne shares that consumer expectations today are seamless and are shaping what marketers deliver.
Mike Roberts, Executive Director of eCommerce, Ogilvy & Mather, talks about the continuity of commerce in today’s world.
When it comes to Continuous Commerce™ relationships with customers, it’s not just business—it’s personal, too.
eCommerce is a huge prize but it’s not an easy game for marketers to play and win.
It is increasingly challenging for brands to keep up with demanding, digitally savvy consumer expectations.
Continuous Commerce™ harbors the potential for enormous payoff—if marketing teams are willing to stretch and grow.
The world has moved from eCommerce to Continuous Commerce™.
One size does not fit all when it comes to Continuous Commerce™—so study your market before deciding on a strategy.
It’s not that the world has become more complex. It’s just that it has become more dangerous to pretend that it’s simple.
For one global company approaching a daunting new marketplace, Continuous Commerce meant identifying a brand new channel