The evolution of eCommerce

Mike Roberts, Executive Director of eCommerce, Ogilvy & Mather, talks about how commerce has grown with the intersection of the consumer world and the B2B world. He believes that we’re selling in an age where customer experience is largely enabled and it is imperative to have a seamless way of delivery at any touchpoint the customer wants to engage with the brand. The major change is a technology driven focus with mobile, social and data surge and it is the very cornerstone of Continuous Commerce.

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