Commerce on the Move

Martin Lange, Executive Marketing Director, Digital Strategy at Ogilvy & Mather shares his views on the wider dimensions of eCommerce rather than just a revenue-driven focus, including:

  • role of mobile eCommerce
  • the impact of ‘showrooming’
  • integrating physical retail with digital delivery channels
  • importance of the shopping experience
  • key technologies impacting shopper behavior – in particular payments and beacon technology

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