Continuous Commerce™ harbors the potential for enormous payoff—if marketing teams are willing to stretch and grow.
Staples is using a new, contextual and simpler approach to merchandising its products. Early reviews are encouraging.
The role of user experience within Continuous Commerce™—and why it’s here to stay.
The next Continuous Commerce™ frontier? Making the digital shopping experience as compelling as the physical one.
Exceeding the expectations of a multi-channel shopping experience begins from transformation within the organisation.
The world has moved from eCommerce to Continuous Commerce™.
One size does not fit all when it comes to Continuous Commerce™—so study your market before deciding on a strategy.
If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.
For luxury brands, taking advantage of Continuous Commerce means extending a singular experience from digital into real life.
It’s not that the world has become more complex. It’s just that it has become more dangerous to pretend that it’s simple.
For one global company approaching a daunting new marketplace, Continuous Commerce meant identifying a brand new channel
Whether its in-store, online or mobile — Shopper Experience is everything.