Articles

In with the new

To fuel the engine of Continuous Commerce, a brand has to invest in winning—and keeping new customers.

No faking it

For members of one global religion, Continuous Commerce™ means becoming part of their continuous community.

We are family

When it comes to Continuous Commerce™ relationships with customers, it’s not just business—it’s personal, too.

Digital retail

The digital world has overturned traditional stories about how consumers research and buy.

The Amazon conundrum

You can bury your head in the sand when it comes to the mega-retail channel—or you can seize the opportunities it presents.

Know thy customer

One size does not fit all when it comes to Continuous Commerce™—so study your market before deciding on a strategy.

Mind the gap

If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

Dreams and the reality

For luxury brands, taking advantage of Continuous Commerce means extending a singular experience from digital into real life.

Interviews

Customer relationships

Jimmy Shougaard, Head of Strategy, OgilvyOne, believes that eCommerce needs to evolve from a single transaction to building customer relationships.

It’s not just Commerce

Mike McFadden, VP of Strategic services, EffectiveUI believes customers do not just think of commerce when they visit a store or a site. It’s more than that.

The Future Shoppers

To be a disruptor in the successful world of future retail, brands need to learn to keep pace with the changing consumer.

Importance of UX

Marko Bon, Director of User Experience, Ogilvy & Mather, talks about jiving the art and science of UX at every application.

The Luxury Aspect

Giulia Callegari, Regional Consultant, APAC, OgilvyOne shares her views on how luxury brands need to evolve.

Gallery